Editorial
Sheeba Kapil
MSMEs: Its Role in Inclusive Growth in India
Prem Prakash, Pyare Lal Verma and Vinod Negi
Conceptualisation of Nation Brands to Attract Foreign Direct Investment: An Integrated Model
Shyam V. S., Bilal Mustafa Khan and Kanwal N. Kapil
Embedded Insurance/Microinsurance in Financial Services: Key to Financial Inclusion
Satinder Bhatia
A Qualitative Account of the Perceptions and Market Determinants of Indigenous Cow Milk Sector in India
Vijayalakshmi Iyengar
Influence of Brand Origin on Consumer Buying Behaviour in the Indian Context
Prateek Kanchan
Can Credit Ratings be Modelled on the Basis of Financial Metrics? An Evidence from Ind-Ra Ratings of Indian Firms Using Conjoint Analysis Approach
Ankita Nagpal, Gaurav Nagpal and Naga Vamsi Krishna Jasti