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IIFT International Business and Management Review Journal

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Article

Recency Frequency Monetary Analysis for Segmenting Milk Suppliers of a Dairy Organisation

Subir Mitra

First Published 6 Feb 2026. https://doi.org/10.1177/jiift.261417001 |

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Article

Impact of Modern Agricultural Practices on the Environment

Zeenat Fatima and Arifa Khan

First Published 18 Feb 2026. https://doi.org/10.1177/jiift.261418382 |

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Article

Assessing the Impact of Government Export Promotion Programmes on Firm-level Export Performance: Evidence from India’s Apparel Sector

Rashmi M. Arora

First Published 17 Apr 2026. https://doi.org/10.1177/jiift.261434284 |

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A Multilevel Model of Frontline Employee Performance and Customer Outcomes in the Hospitality Industry

S.M.R.K. Illangarathne and Chathuni Jayasinghe

First Published 12 May 2026. https://doi.org/10.1177/jiift.261437942 |

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From Social Media to Civic Life: Examining How Civic Attitudes and Behaviours Mediate Engagement Among Working Women

Krishna Murari and Shalini Shukla

First Published 22 May 2026. https://doi.org/10.1177/jiift.261439598 |

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The Role of Artificial Intelligence in Virtual Reality-enhanced Human Resource Management

S.M.R.K. Illangarathne

First Published 9 Jun 2026. https://doi.org/10.1177/jiift.261445150 |

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1M1B Foundation: Building and Scaling a Social Enterprise

Omera Yusuf and Ekanto Ghosh

First Published 14 Jul 2026. https://doi.org/10.1177/jiift.261460150 |

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Policy Architecture and Industrial Upgrading in ASEAN: Coordination Quality, Digital–Green Integration and Divergent Trajectories

Tran Van Hoang, Nguyen Xuan Quang, Chu Phuong Quynh and Pham Thi Mien

First Published 21 Jul 2026. https://doi.org/10.1177/jiift.261464684 |

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E-Governance Service Quality and Perceived Business Ease Among SMEs in Kathmandu: A Sequential Explanatory Mixed-methods Study

Sanjaya Pudasaini and Rita Bhandari

First Published 24 Jul 2026. https://doi.org/10.1177/jiift.261465505 |

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Towards a Vietnam–India Comprehensive Economic Partnership Agreement: Evidence from Trade Structure and Global Value Chain Complementarity

Dong Thi Thuy Linh

First Published 27 Jul 2026. https://doi.org/10.1177/jiift.261466745 |

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Review Article

Integrated Marketing Communication Forcing Consumers to Compare Themselves with Others and Buy Brands: Case Study for Brand Success in Indian Context

Prateek Kanchan

First Published 23 Feb 2026. https://doi.org/10.1177/jiift.261422012 |

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Review Article

Advancing the Sustainable Development Goals Through Sustainable Finance: A TCCM-based Synthesis of Theory, Measurement and Impact

Priyanka Aggarwal, Manaswi Kumar and Arushi Bathla

First Published 16 Mar 2026. https://doi.org/10.1177/jiift.261426706 |

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